Digital Marketing is better than Traditional Marketing how? Just put 1 Plunge

1. A Revolutionary thought “Difference between Traditional Marketing and Digital Marketing”

Actually the purpose of any business is to earn profit, any type of service and the method the company adopts to sell its product is called Marketing. Marketing is the means of business by which we take our business to the heights. Through this we can increase the format of our business. Through this we reach the public very quickly. The demand of our product increases among the public and our lead generation also increases. Even a small product of ours becomes a big brand by coming in the middle of the market and all this is possible through Marketing but how Marketing It is to be done and how it is done, it depends on the format of Marketing, which format we use to achieve our goal in actual. There are two types of  Marketing. 

 a.  Digital Marketing is also called Modern Marketing or online Marketing / e-Marketing

 b.  Traditional Marketing /classical Marketing

a.  Digital Marketing

All types of Digital Marketing depends on the internet, if there is no internet then there is no existence of Digital Marketing. If we talk about Digital Marketing then it has taken time from Traditional Marketing to Digital Marketing. So the methods have also changed.

In which electronic instruments are auxiliary, they work by them. Inside this we use laptop / desktop / mobile. And to do Marketing in this, they mainly resort to many things – in which mainly Google comes, YouTube comes, which work as a search engine and all the social media platforms come. In which Facebook, Instagram, Twitter, LinkedIn, etc.

b.  Traditional Marketing

In the olden times, the advertisement was shown on TV, broadcast on the radio, it was made a headline in the newspaper, it was shown by placing large holdings on the side of the road, so that the coming It could be seen by the visiting people.

And the prints were put on the walls of villages and cities and in many marked places. As well as news paper was also a traditional marking factor for use ads. This was a very prevalent in the olden times.

Because till that time so much technology was not developed. The methods which were adopted at that time were considered to be the best methods of that time.

But as technology has increased, the format of Marketing has also changed and now we have changed from what was Traditional Marketing to the format of Digital Marketing because now it is the modern system of technology which is done online

And today’s life is in the Internet and Social Media Channels, where we spent about to 7 hours a day.

Then think -there is more time spending than equal to school time of a student.

That’s why we prefer to Digital platform for today’s life for business and entertainment as well as better spending valuable time

2.  Digital Marketing and Traditional Marketing 

1.  Digital Marketing introduces new methods whereas Traditional Marketing  introduces the traditional method 

2.  Digital Market is cheap whereas Traditional market is expensive

3. Modern Digital  Marketing  is instant whereas in Traditional Marketing  takes a lot of time 

4.  In the modern digital market, the brand value is created in a very short time, whereas it happens that it takes time to build the brand value of the company in the traditional market

5.  In Digital Marketing everything happens online and leading is also generated online which takes very less time whereas within the traditional market, the company’s products are sold door-to-door for Leading generate 

6.  Within the digital market, contact with many people is done in a very short time, whereas in Traditional Marketing, even after a long time, communication is possible with only a few people

7.  Digital Marketing, all the work is done sitting at home or even in the office, whereas in Traditional Marketing, you have to spend a lot of time in the market to generate leads  

8.  In Digital Marketing, you can target any corner of the world or the whole world, but In Traditional Marketing, a certain place is targeted at a certain time 

9.  Inside the digital market, all the work is done by the mind, in which the internet and social media are used, Whereas in Traditional Marketing, the body has to work hard, whereas 

10. There are different tools  inside Digital Marketing before or after lead generate, with the help of which we can find out anything instantly, but in Traditional Marketing many problems have to faced while analyzing it and it takes a lot of time

3.  Some of Main Methods of Digital Marketing

Main Methods of Digital Marketing – Search Engine Optimization, Content Marketing, Inbound Marketing, Social Media Marketing, PPC i.e. Pay Per Click, Affiliate Marketing, Marketing Automation, Email Marketing

SEO (Search Engine Optimization 

Means your website This is the main objective and to increase daily traffic.

Content Marketing 

Creating content for the targeted audience, brand awareness, increase traffic, generate leads, etc. 

Inbound Marketing 

It is the process of helping potential customers to find your company’s products and different types of services in the company through social media, branding, beautiful web of content Marketing terms etc.

It involves attracting customers and converting them into reliable leads, being consistent with the company, being attracted to it and having trust in it.

SMM Social Media Marketing 

That is, it is the process of promoting your brand on social media platforms like Facebook, Twitter Instagram, LinkedIn, Twitter, Blogs, WhatsApp group, Telegram group etc.

When on the social media platform which aids by the company. are posted, that is, posted by people who are connected on these platforms.

 By seeing aids. people Reach the page related to aids, they get information about the product of the concerned company.

Which creates brand awareness, drives traffic and helps in generating leads. 

PPC means Pay Per Click 

That is, it is an advertising model whose service has to be bought by paying money. Which is usually used to bring traffic to the website. In this, according to the number of clicks on the related advertisement, the public lead seeker pays the service provider. 

Affiliate Marketing   

That is, in this type of Marketing, the company promotes its related products and services so that the branding of the company can be done.

To make your related product accessible to the people. For this, she makes many people her partners. The company gives them commission, which reaches their direct account only.

The company delivers its product to the people by paying commission – due to which the company does not have to work hard.

The people concerned make the work of that company easier by working with the online people associated with them. By this they earn money. This type of Marketing is called affiliate Marketing. 

Marketing Automation   

That is, it is a Lead Reach Software, which has been designed to conduct Marketing functions like – Customer Management, Data Management, Sales System, Email Management in an effective manner on various platforms – which are e-mailed. -Mail makes Marketing very easy.

Which helps in converting direct people into leads. 

Email Marketing 

The company gives information related to various types of discounts, new products, offers etc. to those customers by sending emails and tries to attract them more.

4. Some of the main methods of Traditional Marketing

Main Methods of Traditional  Marketing ,Referral Marketing, Radio Marketing Broadcast, Door to Door Marketing, TV Aids Marketing, Print Media

Referral Marketing 

This was a Marketing method of old times, in which a person was put in the middle to bring his goods to the people to bring them in the market. It could be one man and it could also be one company, it could not be one but many.

And passing from one hand to the other, from the other hand to the third, the layers used to become so long, that the product became very expensive.

In this way, it was run through the referral system, in which more commission was used than the cost of the product. 

Marketing Broadcast  

The company used to use radio to sell its product. An ad in the radio was often heard by people – and the company used to describe its product.

By connecting the product to the personal or daily life of those people – it was linked to the people concerned.

The main objective of any company was to make its product accessible to the people and to make its product a brand. In which radio Marketing broadcast was also a part of Marketing. What we call Traditional Marketing. 

Door to Door Marketing 

Door to door Marketing has also been a part of Taditional Marketing in the olden times, in which the company used to employ people to sell the product. He used to go from house to house giving information about the company’s product, explaining in detail its merits.

Then there was a form with him – he used to fill the form and submit it inside the company. And on the same form the company used to see its future leads.

Those leads will support the company in the future, buy goods from the company, trust the company – it used to take a very long time.

TV AIDS Marketing 

When there was no Internet era, AIDS was shown on TV by various companies. But at that time the availability of TV was very less with the people.

Due to which the Marketing of the products of the companies could not be done. And their products were limited to a limited number of people.

He was unable to take his product to the public. And as the time of internet came, it takes very less time to reach the product to the people.

And the brand value of the company is also built very quickly – the information about its product also reaches a lot of people. Earlier all this was negligible

Print media 

Print media is also a part of a Traditional Marketing – which includes pamphlets, posters, banners, hoardings etc. Companies used to put their ads on them.

Used to give information about their product – like pamphlets were delivered to people from door to door, shops and shops. Posters were put on the walls or at a marked place.

Banners were also put in the same way somewhere in the middle of the way of people’s movement. Hoarding sign board as were planted along the roadside.

So that people can see it while they are coming and going and the information about the company’s products can reach those people. As well as News paper was also a Traditional Marketing factor for use ads.

Why is there a difference between Digital Marketing and traditional marketing? It all depends on different strategies for different types of Business?

If you have to choose any marketing in today’s time, then Digital Marketing should be given priority. Because it connects both the people and businesses living in remote areas.

5. Conclusion

Due to Digital Marketing, many types of revolution Such as revolution in education, revolution in health, revolution in industry, revolution in communication, digital cryptocurrency revolution, weapons revolution, agriculture revolution, etc.

This digital world has kept every field inside it. Its priority is that wherever it reaches, it is necessary to have internet. Anyway, India comes second in terms of population in the world.

Here big industrialists have laid a web of internet, and that internet has changed the whole of India and companies have brought their internet system to the desired place of the people.

The figures of According to Digital 2022: India — Data Report till January 2022 show that 47 percent of the population in India uses the Internet.

Today it has a mobile, we all have internet available and no one has a mobile – it is not possible?

So if we are sitting at home or in the office, we want to connect with people far and wide and make our Business a Brand and reach other people, then we definitely have to rely on Digital Marketing.

We should not forget about the different types of earning it has. Who gives us every penny of our hard work sitting at home